10 Tips for Choosing Brandable Domain Names

A great brand starts with a great domain name. Here are 10 actionable tips to help you choose a domain that's memorable, unique, and perfect for building your brand.

1. Make It Easy to Pronounce

If people can't say it, they won't remember it. Test your domain by saying it out loud.

2. Keep It Short

Aim for 6-14 characters. Shorter domains are easier to type, remember, and fit on business cards.

3. Make It Unique

Stand out from competitors with a distinctive name. Avoid generic terms that blend in.

4. Use Real Words (or Word Combinations)

Combine two words to create something new (like Facebook, Instagram, or PayPal).

5. Consider Made-Up Words

Invented words (like Google, Spotify, or Zillow) can be extremely brandable if done right.

6. Avoid Trends

Don't chase current trends that might feel dated in a few years.

7. Check Social Media Availability

Make sure the name is available on major social platforms (Twitter, Instagram, Facebook).

8. Think Global

Avoid words that might have negative meanings in other languages.

9. Get Feedback

Test your domain with friends, family, or your target audience before committing.

10. Don't Overthink It

The perfect domain is one you can build a brand around. Don't let analysis paralysis stop you from moving forward.

Final Thoughts

Use tools like Keyword Domain Finder to generate creative domain ideas quickly. The key is finding something that resonates with your vision and is available to register.

Start building your brand today!